La Prensa San Diego

Last year’s Super Bowl was the most watched TV program ever among Hispanics, one of the reasons why the NFL is making an unprecedented attempt to appeal to Americans of Hispanic descent. Family values and assimilation are the prevailing reasons why American kids of Hispanic descent are putting on helmets and shoulder pads instead of [...]

Vida en el Valle Fifteen percent of the U.S. population is of Latino descent, but Latinos remain underrepresented on English-language television.  Only 4 percent of on-camera talent is Latino, a number that does not reflect reality, said Alex Nogales, president of the National Hispanic Media Coalition.  “That is very far away from where we need [...]