September 30, 2005

Kellogg’s Honors Icons César Chávez and Celia Cruz

The César E. Chávez Foundation is proud to announce that its namesake César Chávez — along with salsa great Celia Cruz — will be featured on select packages of Kellogg’s Corn Flakes in celebration of Hispanic Heritage Month 2005 (September 15 - October 15, 2005).

The Kellogg’s Corn Flakes promotion is a tribute to the late farmworker’s struggle for justice and dignity for all Americans and will help to ensure that his values and principles continue to inspire millions of people throughout the country to make a difference through service to others in their own lives and their communities.

The late Queen of Salsa Celia Cruz and Cesar Chavez remain among the most revered icons within the U.S. Latino community during the 20th century.

The special packaging will be available at retail stores in California, Colorado, Arizona, Texas, Illinois, New York and Florida.

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