September 27, 2002

Ford of Europe Showcases Most Extensive Range Ever at the 2002 Paris Show

Ford boasts its youngest and most comprehensive range of cars and commercial vehicles ever at the Paris Mondial de l’Automobile, 2002. The Ford range includes all-new products, new technologies and niche derivative models.

Australian popstar Kylie Minogue launches the new Ford StreetKa at the Paris Motorshow. Photo by Tim Bishop

Leading Ford’s charge at Paris is the stylish production Streetka roadster, chosen by pop superstar Kylie Minogue as her co-star during her 2002 European concert tour. The Streetka goes on sale in the spring of 2003 and spearheads a rejuvenated Ka range, including the introduction of an exciting Sportka model next year.

At the top of Ford’s Commercial line-up are the all-new Transit Connect and Tourneo Connect small commercials. These tough, purpose-built new models will satisfy a broader spectrum of customer requirements, and extend the respected Transit and Tourneo brands to a new group of commercial vehicle users.

But Streetka and Transit Connect are just the start. Joining them on stage at Paris are a host of new Ford vehicles and technologies:

· Ford Ka moves up a gear and becomes a family with the addition of the stylish Streetka roadster and exciting Sportka

· The all-new Fiesta range is extended with a new three-door model and new technology options

· The all-new Ford Fusion Urban Activity Vehicle benefits from new Durashift-EST transmission and Electronic Stability Programme (ESP) options

· For performance purists, the World Rally Car inspired Focus RS enters production this month

· Ford’s accessible Sport Technologies, or ST models extend the Focus and Mondeo ranges

· Ford Mondeo gains a new 115 PS TDCi diesel and the Durashift 5-tronic transmission

· Ford’s Duratorq TDCi range of diesel powertrains expands to include a new 100 PS version for the best-selling Focus. Ford Duratorq TDCi technology is now available across the heart of the Ford range from 68 PS to 130 PS, from Fiesta to Transit.

· Direct-Injection Spark Ignition (DISI) petrol engine technology for uncompromised performance and low fuel consumption will enter the range later in 2003 when Ford of Europe starts production of a new generation of engines called Duratec Sci - for ‘Smart Charge injection’.

· Ford’s all-new Transit Connect and Tourneo Connect are built to take on the small commercial vehicle market with the same levels of strength and dependability as the full size Transit

· The versatile Ford Ranger gets a new look, new features and a new pillarless four-door Super Cab

“Since we embarked on our aggressive, product-led Transformation Strategy, our product development pace has trebled and the results are under the lights here in Paris,” said Martin Leach, Ford of Europe’s President and Chief Operating Officer. “Great new products like the Streetka and Transit Connect are central to the growing appeal of the Ford brand and are the driving force behind the new strength of our European business.”

In early 2000, Ford promised 45 new product actions over five years. Starting with the heart of the range, the all-new Mondeo, winner of Germany’s “Golden Steering Wheel Award” in 2001, and all-new Transit, voted International Van of the Year 2001, have been followed by the introduction of an all-new small car range including the Ford Fiesta and Ford Fusion.

“We are more than two thirds through our “45 in 5” plans,” said Leach, “ and now we are exploring new niches with cars like the Streetka, and new technologies like Direct Injection petrol engines.

“The energy and excitement at Ford grows with every new product launch, and I can assure you that the story is far from over!”

The New FORD Ka Range — small looms larger!

· Enhanced Ka with new 1.3-litre Duratec engine

· Stylish, sexy Streetka roadster makes its production debut

· Introducing Sportka, another fun-to-drive Ka-based derivative

The 2002 Paris Motor Show confirms Ford of Europe’s commitment to the Ford Ka, which six years ago brought original thinking to the sub-B car sector. Ka the car now becomes Ka the family, as Ford introduces an enhanced Ka and two new siblings - the stylish Streetka two-seat roadster and the lively, fun-to-drive Sportka, both destined for launch in 2003.

Ford Ka

Ford Ka was first launched at the Paris Show in 1996. It pioneered Ford’s ‘New Edge’ design philosophy and won three major international style awards in the process. Ka’s low-cost, innovatively engineered, fun-to-drive package has proved itself, with over one million Ka models sold so far. Many Ka customers are ‘first-time’ Ford buyers lured to the brand by the car’s style, an important purchase motivator in the sub-B class.

Ka’s bold design is still distinctive, setting the vehicle apart from its competitors. Aware of the enduring appeal of the Ka, Ford has been determined to be faithful to the one-of-a-kind shape that has been its signature.

The original icon keeps its celebrated looks but benefits from an all-new engine, the 1.3-litre Duratec 8V, as well as enhanced colour, trim and feature content. These include:

· A new hybrid analogue/LCD instrument cluster with tachometer, electronic odometer and low fuel warning light.

· Windscreen auto-wash-wipe function.
· Optional parking distance sensors.
· Optional passenger airbag deactivation switch.
· New wheel covers for steel wheels.
· New 14-inch 5-spoke alloy wheels for the Luxury series.

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