Wells Fargo & Company announced the launch of Servicios En Español or Spanish Services a Spanish online resource center on http://www.wellsfargo.com specifically designed to help Spanish speaking consumers and small business owners access valuable financial services information, 24/7, that can help them grow and prosper.
Wells Fargo announced the resource center alongside the Latin Business Association and the U.S. Hispanic Chamber of Commerce at a special event celebrating Latino Business Week in Los Angeles. The center, located at http://www.wellsfargo.com, puts a wealth of targeted content and financial information at the fingertips of Latino users. Users will now be able to use Spanish Services for financial education purposes, to help make financial decisions, and learn more about consumer or small business products that can help them accomplish their personal or business goals.
“Wells Fargo is leveraging its expertise as the nations #1 Internet bank and small business lender to recognize the contributions of Latino businesses, while reaching out to the broader Latino community with new research and online resources,” said Tim Rios, vice president, Wells Fargo Corporate Community Development Group. “Spanish Services is the
latest of an on-going and growing commitment by Wells Fargo to help Latinos fulfill their dreams of success, whether the dreams are personal or business related. With this ‘in-language’ offering, we can now serve Spanish speaking consumers and small business users, anytime, anywhere, across all of our channels: ATM, phone, in person and now online.”
Specifically, through Spanish Services, Latino users now have access “in-language” to information on targeted programs that address their specific needs, including direct access to “El Futuro en Tus Manos,” the Spanish version of Wells Fargo’s “Banking on Our Future” online financial literacy program. Additionally, users have access to business tips and information on a variety of consumers and small business products including: checking and savings accounts, Bill Pay content, and foreign exchange. Users are also able to research store locations.
A recent national Online Research Study commissioned by the Latin Business Association to identify the attitudes, current uses, and future technology needs among Latino business owners shows that 82% of U.S. Latino business decision makers use computers for 75% or more of their work. The Study also shows that Latino business owners conduct 97% of their operations with some degree of Spanish.
“We’re very pleased that Wells Fargo is reaching out to the broader Latino community with new research and online resources,” said Ruth Lopez Williams, chairman of the board, the Latin Business Association. “Our Study shows that the biggest barrier Latino-owned businesses face in adapting technology is the lack of financial capital. Wells Fargo’s Spanish Services will help over come that barrier and provide access to much needed capital.”