October 12, 2001

The Primiere Engagement of Mexico's Hit Romantic Comedy Demasiado Amor

Media Arts Center San Diego is proud to announce a one-week exclusive engagement of the acclaimed Mexican film Demasiado Amor (To Love, Too Much). The third installment of the Third Annual Cine Mexicano: Mexican Film Series, Demasiado Amor will be screened beginning Friday, October 19 and ending Thursday, October 25th.

Demasiado Amor and the entire Cine Mexicano: Mexican Film Series will take place at Mann Hazard Center 7 movie theaters located in Hazard Center in San Diego¹s Mission Valley (7510 Hazard Center Drive in Mission Valley). Demasiado Amor will be screened daily at 5:15 p.m., 7:30 p.m. and 10:00 p.m.; with additional screening times on the weekend (12:45 p.m., 3:00 p.m.).

An opening reception will be held on Friday, October 19th in honor of visiting director Ernesto Rimoch (El Anzuelo) and the screenwriter for De-masiado Amor, Eva Saraga. The reception will be held at the DoubleTree Hotel San Diego's Club Max from 5:30 p.m. to 7:15 p.m. In addition to meeting these very special guests, the reception will include entertainment, free beer provided by Dos XX, free tequila provided by Tequila Cazadores, and delicious hors d'oeuvres.

Just released in Mexico, De-masiado Amor (2001, 35mm, Color, 97 min.) is an entertaining romantic comedy that makes you want to pack your bags and travel throughout Mexico. The exquisite cinematography depicting various beautiful locations in Mexico is the work of Gabriel Figueroa Jr. (SDLFF 1998), the son of one of the greatest cinematographers of all times (Gabriel Figueroa).

The film follows two sisters, Beatriz and Laura who have a dream: to go to another country, set up a boarding house and live off their rent income. They have been planning it for years and, finally, overburdened by the crisis and routine, one day they decide that one of them must leave and get the project started. They leave it to chance. And luck has it that her sister, and not Beatriz, will leave first.

In her loneliness, Beatriz begins to live three different lives and three different dreams. On the one hand, is that of joining her sister in Spain, on the other hand, that of certain easy loves, and finally, that of a true and passionate love. In the process, Beatriz will take a long journey to her self-interior. A trip that will take her to conclude that the happiness is not a-broad, and that will allow her to recognize, to rediscover and to accept herself. Demasiado Amor also has a great soundtrack which includes the hit song "Acaríciame" recorded for the film by Mexican singing sensation Julieta Venegas. Ms. Vengas' most recent work can be heard also on the hit film Amores Perros ("Me Van a Matar").

"Ernest Rimoch's last film (El Anzuelo) was such a huge success a few years back, that I did not hesitate for one moment when we were given the opportunity to screen this new film of his," states Media Arts Center San Diego Executive Director, Ethan van Thillo. "Demasi-ado Amor is a beautiful film filled with magic, love and the exquisite scenery of Mexico. It is a film that transcends borders and cultures. Everyone can relate to the main character's search for true love and a soul mate."

Ticket prices are $7.50 General Admission / $5.50 Students & Seniors. Tickets can be purchased prior to each screening at the Mann Hazard Center 7 box office. Also available for purchase is a $20 Reception Pass (includes screening of Demasiado Amor & October 19th Opening Night Reception). The pass can be purchased at the door on the night of the reception and/or in advance via the Internet at www.sdlatinofilm.com

Demasiado Amor is in Spanish with English subtitles and is recommended for mature audiences only.

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