October 3, 2003

MACUILXOCHITL: Five Flower”, the Aztec god of music and dance

La Ley Gains Fans and Perhaps More Respectability

By Francisco H. Ciriza

Having released yet another successful recording, Libertad (Warner Music), Chilean rockers, La Ley, continue to support their recorded work with touring efforts that span not only traditional Latin markets, but newer ones as well. The band has recently completed a 26 city U.S. and what seems to be catching the attention of most music industry insiders is the band’s ability to continue to keep it’s loyal Latino listeners while continuing to bring in new fans.

The veterans of the Rock en Español movement made huge gains Stateside last year with the success of its ‘MTV Unplugged’ record. That album, which featured Ely Guerra on backing vocals, won the band a Grammy Award and pushing them into the mainstream. This time around, the band has noticed a bit of change among concertgoers.

“The audiences we saw this last time out were interesting because we saw a lot more faces of non-Latinos. There are many more people, different types of people coming to see us and hear us now,” said an energetic and super-friendly Beto Cuevas recently from Los Angeles.

The band was resting up between tours and gearing up for a press barrage for it’s appearance on the 2003 MTV Latin American Video Awards show on October 23. This year’s show will be aired on MTV2 in the U.S. The trio has been nominated for five video awards this year which include “Video of the Year” (for the single ’Amate y Salvate’), “Artist of the Year”, “Best Group/Duo”, “Best Rock Artist”, and “Best Artist - Central Region”.

La Ley will be starting an extensive tour of Latin America later this fall after having recently just played a special fan-only Los Angeles concert in conjunction with Nissan this past Sept. 30th at the House of Blues. Along with the next leg of the tour, Cuevas, the group’s front man and his companions Mauricio Claveria on drums and Pedro Frugone on guitar are now set to promote their next single and video, “Mas Alla”. The song has been dedicated to the memory of a teenage fan who tragically took her own life last year.

This doesn’t seem to be just another opportunistic rock outfit looking for press, the band members genuinely feel a passion for giving something back to their fans and the community, in general. While many know and understand the group’s members do come from fairly privileged backgrounds in their home country, the group does realize the importance of this country’s dynamic and the need to mobilize young Latino voters. On its recent U.S. tour the band partnered with ‘Rock the Vote’, which conducted voter registration at the group’s concerts.

“It just doesn’t make sense for us as artists to be living the high life, the stereotypical rock and roll lifestyle, with fancy cars and big houses and not have a conscience about what is happening to people,” responded Cuevas when asked about the groups efforts at supporting Teen suicide assistance agencies and ’Rock The Vote’’.

While the band will be touring other parts of the world for the next few months, the band’s publicists says fans can expect additional U.S. tour dates to be announced shortly.

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