DALLAS Hispanic Broadcasting Corporation (“HBC”) launched “Buenas Tardes America” (“Good Afternoon America”), a news magazine hosted by MSNBC’s Emmy Award winning journalist Rick Sanchez. Sanchez, whose national television show airs weekday mornings on MSNBC, will now be heard on Spanish-language radio in New York and Miami in a historic arrangement put together by HBC in conjunction with NBC News.
“Buenas Tardes America” will air weekdays from 3:00 p.m. to 5:00 p.m. on WQBA 1140(AM) in Miami and WADO 1280(AM) in New York and will focus on current events and issues affecting all Hispanics in the United States. The show will also feature in-depth interviews with heads of state, political and business leaders, entertainers and newsmakers from around the world. “We are proud to welcome Rick Sanchez to HBC,” commented Gary Stone, Senior Vice President and Chief Operating Officer of Hispanic Broadcasting Corporation. “Rick’s addition to our programming mix once again demonstrates our commitment to offering our listeners the very best programming,” added Stone.
“It’s a new day for Hispanics in our country,” enthusiastically expressed Rick Sanchez. “The time has come to build a bridge between our Hispanic culture and the realities of life in America and that will be by mission every afternoon on HBC,” he added. Sanchez began his career in journalism over 20 years ago as a reporter at WSVN-TV in Miami. After years at WSVN, Rick moved to Houston where he spent a few years as anchor/reporter with CBS station KHOU-TV, before returning to South Florida as the main anchor for WSVN in 1988. Sanchez has extensive experience covering major national and international stories.
Among his many reports: he has covered the Contra War in Nicaragua, the invasion of Grenada, the uprisings in Haiti, the White House, and several assignments in Cuba. Most recently, on September 11, 2001, Sanchez was among the first reporters broadcasting live from the scene at the World Trade Center as the second twin tower was coming down. Sanchez’s interviews also run the scope from newsmakers to world and local leaders.
Sanchez has received widespread awards and honors, including the Florida Broadcaster of the Year Award and a special commendation from The White House for his efforts conceptualizing and spearheading the very first relief efforts to assist the victims of Hurricane Andrew in South Miami, Dade County. His efforts collected over 60 tons of supplies that were delivered before any agency arrived to the devastated areas. For many years, he was the spokesperson for WSVN’s recognized community campaign, Habitat for Humanity.
Born in Havana, Cuba, Sanchez was exiled from Cuba with his parents at the age of two. He grew up in a modest home in the Hialeah area of Miami where he went through the public school system. In High School, he excelled in sports and was later awarded a football scholarship to Moorhead State University. Two years into his football scholarship, he was selected from among thousands of applicants for a coveted journalism scholarship to the University of Minnesota, awarded by CBS station WCCO-TV in Minneapolis.
Immediately out of college he was hired as a reporter at WSVN in South Florida; and at the age of 22 he became the youngest anchor in the market when the station appointed him weekend anchor. Hispanic Broadcasting Corporation, the largest Spanish-language radio broadcaster in the United States, currently owns and operates 55 radio stations in fourteen of the top twenty Hispanic markets. The Company, which has a corporate website at http://www.hispanicbroadcasting.com, also owns and operates a network of Hispanic community-focused bilingual web sites found at www.netmio.com.