Univision Communications, Inc., the fifth largest network in the U.S. and the country's leading Spanish-language media company, today (May 16, 2001) unveiled its programming lineup for the 2001/2002 season to a crowd of nearly 1,000 at Lincoln Center during its Fifth Annual Upfront Programming Presentation, entitled "Constellation Univision."
Univision also announced that it will launch a new Spanish-language Network in January 2002, which will immediately reach 80% of Hispanic Households, 24-hours a day. The new network, which will be led by Jorge Delgado, the former General Manager of Univision station, KUVS, will counter-program traditional Spanish-language television schedules in order to reach Hispanic viewers seeking an alternative choice. The new network will aggressively target Hispanics who currently watch a significant amount of English-language television.
"With Univision's exclusive World Cup coverage; new compelling teen, adult and family novelas; successful U.S. productions; additional blockbuster and first-run movies; and enhanced formats which build on our proven franchise personalities, 2001/2002 promises to deliver outstanding, culturally relevant programming for our viewers as well as record ratings for our advertisers," said Ray Rod-riguez, President and Chief Operating Officer of Univision Network.
"We're also excited that, for the first time in the history of U.S. broadcasting, a major English-language television group is being converted to a new Spanish-language network. Univision's explosive growth parallels that of the U.S. Hispanic community, which has been documented by the 2000 Census."
2001/2002 Season Highlights
In the 2001/2002 season, Univision will, for the first time in its history, produce more than 50% of the Net-work's schedule in the U.S. No Spanish-language broadcaster or cable network in the U.S. produces more hours of first-run original programming than Univision. Univision will also continue its programming alliances with the top producers from Latin America, including Producciones Iguana from Peru, Venevision from Venezuela, and Grupo Televisa from Mexico, the highest-rated and No.1 producer of Spanish television in the world. These alliances exemplify Univi-sion's winning recipe.
Univision's new network will aim to grow Spanish-language viewership with exciting first-run program choices, including prime-time special event programming, a wide selection of youth-targeted program blocks, and popular live sporting events, as well as a dynamic daily sports program. The new network will feature additional Hispanic and Latin American talent as well as alternative programming sources.
Mario Rodriguez, President of Entertainment, Univision Network, said, "We are extremely excited about this upcoming season, in which Univision's two broadcast Networks and our cable Network will deliver a daily 72-hour schedule, reflecting the preferences of the majority of U.S. Hispanic viewers. We expect the new network to deliver solid ratings from the start, as schedules and individual programs will be cross-promoted on Univision, Galavision, as well as Univision.com, and the talent will cross-promote the three Networks as if they were one home."