May 17, 2002

Baja Business Executive Named AIU’s New Alumni Association President

The undersecretary of business development of the state of Baja California has been named president of the Alliant International University Alumni Association.

Roberto Reyes assumes the presidency at an important time in university history, as a new association is being crafted to complement what is essentially a new university. AIU was formed in July 2001 through the merger of the California School of Professional Psychology and United States International University.

Reyes, 51, graduated from the former USIU in 1987 with a master’s degree in International Business. He is currently a university candidate for a doctorate in business administration. He officially began his tenure as association president in April.

Reyes said his vision for the university includes a strong alumni association, which honors the great academic traditions that form AIU’s foundation - CSPP, USIU and its founding institution, Cal Western. With that in mind, Reyes said he is seeking an alumnus from CSPP to serve as his co-president. That kind of teamwork will be important as the Alumni Association Boards seeks to craft new initiatives to move AIU forward.

“In this phase of university history, integration is an important element,” Reyes said at the April association meeting. “Integration means acceptance. It means searching for common ground that will help us transfer from the place we are now to where we want to be.”

AIU has more than 30,000 alumni in 103 countries around the globe. There are active alumni chapter organizations in Baja California, Indonesia, Thailand, Japan, Korea, Tanzania, Kenya, Europe, United Arab Emirates, Nigeria, Texas, New York, Washington, D.C. and several cities in California.

There are nine AIU campuses, including seven in California —Alameda, Fresno, Irvine, Los Angeles, Sacramento, San Diego and San Francisco— one in Mexico City and one in Nairobi, Kenya.

Reyes has been a long-time, dedicated alumni association volunteer. Together with alumni, Luis Tucker, Carlos Kende and others, Reyes was instrumental in forming the Baja Alumni Chapter in 1999-2000. A main focus of the chapter was to recruit Baja students for the university and to raise student scholarship funds.

In addition, Reyes has helped coordinate many cross-border activities between the former USIU and numerous Mexico institutions, including CETYS University, Univer-sidad Autónoma de Baja California and the Instituto Mexicano de Ejecutivos de Finanzas, which has resulted in many successful exchanges, seminars and workshops. He was nominated for the International Visitor Program by the U.S. Embassy in Mexico.

Reyes’s efforts for his alma mater were recognized in 1999, when he was named Alumni Volunteer of the Year. He was then unanimously elected to follow Chuck Labitan as president of the alumni association.

“We are pleased that Rob-erto has stepped forward to accept this very important leadership role,” said Patricia Wright, AIU’s interim Director of Alumni Relations. “His tradition of building bridges across the U.S.-Mexico border will be instrumental in leading our alumni association as we forge a new history for AIU.”

A native of Tijuana, prior to attending USIU, Reyes obtained a bachelor’s degree in management from the University of Guadalajara. His professional career includes serving as executive director of the National Chamber of Manufacturer’s Tijuana Chapter, executive director of the Tijuana Economic and Industrial Development Council, vice-president of Mexiconsult, Inc. and executive director of the Baja California Competitive Center.

Reyes has been married to Carmen Benson since 1982. The couple has three children, Rodrigo, 19, Carmen Rebecca, 17, and Roberto, 11.

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