March 2, 2001


Board of Governors Tourism Council Creates New Proposals to Improve U.S.-Mexico Border Tourism

TIJUANA, BAJA CALIFORNIA - Top tourism representatives from each of the U.S. and Mexican border states have created four new proposals to help attract more visitors and enhance their travel experience in the border region.

The proposals, drafted during a meeting of the Board of Governors Tourism Council Feb. 23, range from issuing clear information about each nation's travel rules to restoring missions and other historic sites. The proposals will be presented as part of a joint communiqué at the 19th U.S. Mexico governors conference June 7-8 in Victoria, Tamaulipas, Mexico.

"Tourism is an important economic sector for both U.S. and Mexican border states, so it's critical that we work together to promote our common interests," said Baja California Tourism Secretary Juan Tintos Funcke, who is also co-president of the Board of Governors Tourism Council. "The goal of this meeting was to exchange ideas and information to improve the travel experience for all visitors to the region."

The proposals are:

To support, preserve and promote the natural and cultural diversity and scenic beauty of the border region through joint education and marketing of historic, cultural and ecotourism corridors (e.g., historic structures, mission trails, archaeological zones).

To enhance visitors' experience to the border region by jointly developing a comprehensive information outreach program that informs and assists potential travelers to the border region regarding their general rights and obligations regarding rules and laws pertaining to transporting vehicles, firearms and insurance coverage, as well as general recommendations.

To further border region tourism by establishing a joint program to monitor and oppose new measures relating to general migration and tax matters that negatively impact the transit of people, tourism and economic development (and encourage modifications to pre-existing measures).

To jointly design and implement a mechanism to consistently and accurately collect information regarding the volume of cross-border travel and travelers, to gain comparable data to measure the importance of border tourism.

"The U.S.-Mexico border area is a truly distinct region that offers visitors a sense of rich history, vibrant culture, warm hospitality and breathtaking natural beauty," Tintos said. "By coming together with our American counterparts, we hope to help the region fully develop and promote all of its wonderful resources.

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