June 30, 2000
Thousand Oaks, Ca. General Motors announced today a partnership with "King of Mexican Music" Vicente Fernandez in an effort to raise money for the Hispanic Scholarship Fund (HSF). As title sponsor of Vicente Fernandez' 2000 Western U.S. concert tour, General Motors continues its ongoing support of HSF, with contributions nearing $1 million to date.
For every ticket sold to one of the GM dates, the Hispanic Scholarship Fund will receive a contribution of 50 cents from Vicente Fernandez. In addition, at select venues GM has created an interactive program called the "Measure-Up Challenge" that will allow concert-goers the opportunity to help raise even more funds for HSF. With every concert-goer that takes part in the "Measure-Up Challenge" General Motors will donate $1 to the Hispanic Scholarship Fund. Participants in the "Measure-Up Challenge" will not only be furthering a great cause, but will also be entered for a chance to win a one-of-a-kind, Vicente Fernandez Special Edition Silverado Truck.
"Together the Fernandez family and General Motors are driving education forward," said Patricia Roberts, manager of diversity marketing for GM's Western region. "This marks the first of many efforts that General Motors will undertake in the Western region this year in support of the Hispanic community, and furthering the educational careers of countless outstanding Hispanic American students."
To take part in the "Measure-Up Challenge," concert-goers simply sign up at the GM booth and answer a few questions by walking around and viewing the various vehicles on display. All GM display signage and its on site product specialists will be bilingual. Opening two hours before each concert, the GM display features seven 2000-model vehicles, including the Buick Century, Cadillac Escalade, Chevrolet Impala, Chevrolet Silverado, GMC Safari, Oldsmobile Alero, and Pontiac Grand Am.
The Vicente Fernandez concert tour kicked off March 18th in Tuckson Ariz. It will be in San Diego on Sunday, June 16, 4:00 p.m. at San Diego Sports Arena.
Tickets are currently on-sale through Ticketmaster, (619) 220-8497, or ticketmaster.com.