Cyrus Bharucha, longtime BBC and PBS producer, has been named General Manager of Classical 90.7, a not-for-profit classical music radio station broadcasting bilingually (English-Spanish) that serves San Diego and Northern Baja California. In this newly created position, he will oversee all aspects of programming, operations, promotions, fund-raising, as well as interactive and new media initiatives.
“XLNC1 is a young station poised to make a quantum leap forward under the direction of Cyrus Bharucha,” says Martha Bárba de Díaz, president of XLNC1’s board of directors and widow of the station’s founder, Victor Díaz. “My husband started XLNC1 because he loved classical music. He presented me with the station as a gift on Valentine’s Day of 2000. His vision of radio was that it be an instrument of education. XLNC1 is now a not-for-profit station devoted to creating new audiences for classical music.”
“I love the idea of being associated with the only classical music radio station in the world that is bilingual English-Spanish,” commented Cyrus Bharucha. “Situated at the world’s busiest border crossing, this is the point where the cultures of Latin America and Anglo America meet … and both are enriched. Classical 90.7 has a noble vision to be a cultural beacon serving this hemisphere The Americas. I believe passionately in Classical 90.7’s mission of broadcasting the world’s greatest western music by its most brilliant composers. It will have an emphasis on the classical music of all the Americas.”
Bharucha brings a wealth of experience to Classical 90.7. His 30-year career in the broadcast, television, and film business spans three continents.
During his tenure in London with the BBC, he worked with such internationally renowned musicians as Daniel Barenboim, Alfred Brendel, Willy Boskowsky, Maria Callas, Sir Georg Solti, to name a few. In the USA, he has been Executive Producer for Cultural Affairs and national programs for PBS at KTCA (Twin Cities Public Television) and WLIW (New York). He has produced and directed several “Live” TV telecasts of the Minnesota Orchestra, St. Paul Chamber Orchestra, Opera, and Pop/Rock concerts, which included Bruce Springsteen.