July 21, 2000

Latin Business Association Hosts Nation's Largest Latino Business Trade Show

Los Angeles, CA — The Latin Business Association, the nation's largest membership organization of Latino entrepreneurs, will host the fifth annual Latino Business Expo September 11 and 12 at the Los Angeles Convention Center. This year's Expo is expected to draw more than 5,000 Latino business owners, making it the country's largest business event for Latinos.

The two-day conference will feature a trade show floor with 500 exhibitors, business education seminars, one-on-one procurement meetings between corporate buyers and pre-qualified vendors, and numerous networking opportunities.

"Because we deliver top prospects and real business opportunities for every participant, the Expo's attendance has increased at the rate of more than 40% each year, and the number of sponsors and exhibitors has nearly doubled each year," said Ruth Lopez Williams, LBA Chairman. "The fact that we've added a second day to the conference speaks volume not only about the success of the Expo but about the growing power of Latino businesses."

Latino entrepreneurs are the fastest growing sector of the national economy. There are over 500,000 Latino-owned businesses in Southern California, and this number is expected to double every 5 years. In this vital market, three of every five start-ups are Latino-owned. But not all Latino businesses are start-ups, the average business owner attending the 1999 Expo had annual sales of $2.7 million, 27 employees, and 14 years in business.

The Expo will kick off September 11 with the Salute to Latina Entrepreneurs Breakfast, hosted by Giselle Fer-nandez. An awards presentation to four outstanding Latinas will highlight the morning. The day continues with business education workshops for Latina entrepreneurs and companies focused on international trade. On September 12, the LBA will officially open the Trade Show floor with a ribbon cutting ceremony. At noon the LBA will host a luncheon to discuss the state of Latino business. Pre-scheduled meetings between corporate buyers and Latino companies will take place all day on September 11 and 12.

To facilitate event registration, potential attendees and exhibitors can visit www.lba-expo.com. The site features a simple registration and procurement meeting scheduling process. Site visitors can also sign up for LBA membership and view an updated list of sponsors.

Major sponsors for the 2000 Latino Business Expo who continue to support Latino business by committing major resources are Wells Fargo Bank, Aetna Financial Services, La Opinion, and Tenet California Health-system. Additional sponsors include Lincoln Mercury, Bank of America, and Aetna US Healthcare.

The Latin Business Association is the largest membership organization of Latino businesses in the country. The LBA's mission is to advocate, educate and develop business for Latino-owned enterprises.

For additional information, please call the LBA office at 323/721-4000 or visit www.lbaexpo.com.

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