July 7, 2000

Artists Paint Vibrant Latino Culture and Adventurous Jeep Spirit in Fifth-Annual Jeep National Art Competition

Paint a picture of the vibrant Latino culture, fuse it with the adventurous and energetic spirit of the Jeep brand, and create the essence of winning art in the Jeep national art competition now under way. "El Arte Que Nos Mueve" (The Art That Moves Us"). The competition, sponsored by DaimlerChrysler Corporation, will award over $20,000 in prize earnings to the top three artists who best capture the essence of Hispanic lifestyle in the new millennium, combined with the legendary spirit of the Jeep brand.

Elvys Córdova se llevó el segundo lugar y un premio de $8,000 para su obra en acrílico, “Metamorfosis Jeep”. La obra de Córdova combina las imagenes tradicionales de Latinoamérica, incluyendo una paloma, un arcoiris, la playa y un danzante con la estatua de la libertad.

"The competition, now in its fifth year, has never been as exciting as it is today," said Charles D. Hudson, Director of Diversity Marketing and Special Projects, DaimlerChrysler. "As Latin culture - music, cuisine, fashion and dance - exploded in popularity across all spectrums of society, artists have an enormous canvas on which to capture the spirit of Jeep and Hispanic culture today."

Three finalists will receive national exposure plus all-expenses-paid trips to the awards reception in Miami in October during Hispanic Heritage Month. They will compete for a $10,000 first-place prize, $8,000 second-place and $6,000 third-place prize. A panel of professional artists, community leaders and DaimlerChrysler officials will judge the entries based on originality, design and creative interpretation of the "El Arte Que Nos Mueve" theme.

Last year's winner, José Luis Silva Andrade, a 30-year-old-graduate student at Savannah College of Art and Design in Savannah, Georgia, took top honors for his acrylic on canvas, "El Día de Jeep" ("Jeep Day"). It is a colorful and festive painting of three dancers, each wearing a different mask symbolizing the key elements of Hispanic culture - European heritage, Hispanic heritage and the forces of nature. "At the top of the painting," said Silva, "is the Jeep logo, held aloft by hands that join the dancers in a celebration of life and nature —the common elements, I believe, of Hispanic culture and the Jeep brand."

Jeep started "El Arte Que Nos Mueve" in 1996 as a regional competition in California and South Florida. It grew to a national competition in 1997 and has received more than 500 entries for each of the last three years.

Deadline for entries for the 2000 competition is Sept. 8. Winners will be notified by Sept. 29 and will be announced at a reception in October in Miami. Winning entries become the property of DaimlerChrysler and may be used for promotional purposes without further compensation.

All entries must be postmarked by Sept. 8 and mailed or delivered to: El Arte Que Nos Mueve, c/o DelCom, 4310 Tejasco Road, San Antonio, Texas 78218. The competition is open only to two-dimensional paintings developed around the Jeep brand. Artwork must be no larger than 48" wide by 48" high. All paintings on canvas must be stretched.

To participate in the "El Arte Que Nos Mueve" competition, artists must be U.S. residents and be at least 18 years of age. More information and entry forms may be obtained online at www.jeep.com, calling toll free to 1-800-756-2462 or at participating Jeep dealers.

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