January 12, 2001
Washington, D.C. The Peace Corps is launching a new national marketing campaign at recruiting events in 27 cities throughout the United States today. The new campaign, designed to recruit a new generation of Peace Corps volunteers as the agency prepares to celebrate its 40th anniversary in March, features six people of color, including two Hispanic Americans.
The campaign is designed to appeal to a wide variety of people from diverse educational, professional and ethnic background and ages. In the coming months, the Peace Corps will produce additional recruiting materials, including a diversity brochure.
"This is an exciting time to serve in the Peace Corps. We have more than 7,300 volunteersthe highest level since 1974 serving in 76 countries, and we want to build on this momentum. We are confident that our marketing campaign will encourage a new generation of people from every background to serve in the Peace Corps," said Peace Corps Director Mark Schneider.
Based on the campaign theme, "Redefine Your World," the campaign features a new 16-minute video and a 52-page catalogue profiling 11 volunteers serving in Nicaragua, Ghana, Armenia and Turkmen-istan. The volunteers describe the challenges and rewards of serving in the Peace Corps and answer many questions that potential Peace Corps volunteers ask.
Featured in the catalogue and interviewed in the video, Puerto Rican-born Vivian Colon served as an English teacher volunteer in Turkmenistan, Central Asia. Raised in Half Moon Bay, Calif., Colon earned a degree in anthropology from California State University, Hayward.
Diana Gomez, a Mexican-born, 57-year-old teacher and fundraiser from Bonita, Calif., also appears in the video. Now a small business volunteer in Armenia, Gomez became an American citizen in 1986.
The Peace Corps celebrates its 40th anniversary in 2001, commemorating four decades of outstanding service by American citizens in developing countries, with special events nationwide throughout the year. Since 1961, when President John F. Kennedy signed an executive order creating the Peace Corps, more than 161,000 Americans have joined the Peace Corps.