January 12, 2001


Former Vista resident and Vista High graduate starts Albuquerque's first Hispanic-owned public relations company

Albuquerque — Former magazine editor and Vista High School graduate Patrick J. Rodriguez today announced the start of Southwestern Media & Promotions, a full service public relations firms, owned and operated by Rodriguez and his wife, Alisa L. Rodriguez, in New Mexico's largest city.

Patrick J. Rodriguez, 21, was born in Oceanside, Calif., and raised in Vista. He attended Vista High from 1993 to 1997. Upon graduation, he left San Diego County to attend Wentworth Institute of Technology in Boston, majoring in Management Technology. He returned to Southern California in 1999 to attend Santa Monica College, while working as a free-lance journalist for various publications. In the summer of 2000, he accepted a position as the Editor of USC Report, a weekly international sports magazine based in Huntington Beach. In December, he and his wife, a former reporter at the Los Angeles Times, decided to move and start their business in Albuquerque. Patrick J. Rodri-guez is an award-winning writer, whose work has also appeared in the Los Angeles Times.

Southwestern Media & Promotions is Albuquerque's first Hispanic-owned full-service public relations firm. Patrick J. Rodriguez is also the youngest business owner in Albuquerque, and possibly the youngest public relations firm owner in the United States. The services offered by the company include public relations programs, press kits, marketing, fact sheets, executive and artists biographics, events planning, press releases, press conferences, corporate brochures, media placement, image campaigns, crisis management, concert promotions, business etiquette seminars, business writing workshops and market research.

Patrick J. Rodriguez will assume the title as the company's Vice President, while his wife, Alisa L. Rodriguez, 31, will assume the title of President and founder. Both will share the title of owner.

Rodriguez says he is proud to be from San Diego County and believes expanding his business into the Southern California market and other major metropolitan markets across the country will be necessary, as his company is sure to grow in the years ahead.

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