January 12, 2001

Tyler Blik Design Contributes to the International Arts Community

Design Firm Chosen to Create Supplemental Material for Largest Cross-Cultural Contemporary Arts Project

inSITE 2000, one of the world's largest binational contemporary arts events has signed on Tyler Blik Design to help convey to the public the variety of art projects unfolding throughout Tijuana and San Diego between October and February. Tyler Blik Design will create all printed materials necessary to drive the event's message, said Tyler Blik, principal.

"We have a solid record of strategically developing new communications plans for a diverse range of corporations and institutions," said Blik. "This project will allow us the opportunity to contribute to the international arts community, something I feel very close to."

Blik will lead the design team, which consists of designers Ken Soto and Chika Sasaki, and account manager Julianna Vermeys. The team will formulate a direct mail campaign, project guide and calendar, maps, flyer templates and promotional posters. The project began in June 2000 and is slated for completion January 30, 2001.

inSITE is a collaborative project of more than 25 nonprofit and public cultural institutions in Mexico and the United States focused on the artistic investigation and activation of urban space in San Diego and Tijuana. The heart of inSITE is the process of realizing new projects by artists from throughout the Americas in the course of sustained residencies in the bi-national region. Thirty new works have been commissioned for inSITE 2000, from new media and installation to performance and spectacle, and film and video. Projects will open to the public on October 13, 2000 and continue to unfold through February 25, 2001 in unexpected locations throughout San Diego and Tijuana. For more information on inSITE 2000 and a schedule of events, visit www.inSITE2000.org.

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