January 9, 2004

Sixth Annual Multicultural Festival To Celebrate San Diego’s Diversity

The sixth annual San Diego Multicultural Festival celebration will take place on Saturday, January 17, 2004 from 11:00 a.m. to 5:00 p.m. downtown along the Martin Luther King, Jr. Promenade, across the street from the San Diego Convention Center. Established by the Centre City Development Corporation (CCDC) in 1998, the festival has grown annually in both popularity and scope. The free event will feature a variety of food, children’s activities, entertainment and fun for the entire family, reflecting San Diego’s unique cultural diversity.

“We are delighted to be involved in an event that celebrates San Diego’s wonderful diversity,” said Peter Hall, CCDC president. “This year’s festival will build on the success of years past and brings together an array of people and fun activities to our booming downtown area.” 

The festival coincides with the 24th Annual Martin Luther King Jr. Day Parade. This year’s festival is sponsored by Chase Home Finance, Bosa Development, Sempra Energy, CCDC, City of San Diego’s Commission for Arts & Culture, County of San Diego, Sycuan, Hewlett-Packard, AFL Telecommunications, KUSI-TV, PennySaver, Jam-min’ Z90, Magic Johnson’s Starbuck’s Urban Coffee Opportunities, Wells Fargo and the San Diego Padres.

Over 10,000 people attended last year’s festival and this year’s festival promises to grow in activities and popularity. This year’s festival highlights will include two entertainment stages featuring 16 multi-cultural performers including, but not limited to: Native American Dancers, Bayou Brothers, the Kinhal Sisters, Areito Borincano, Eveoke Dancers, Lucky Lion Dancers, Gato Papacitos and Montgomery High School’s Mariachi Azteca.

The San Diego Children’s Museum will offer hands-on activities and the Rad Hatter will offer additional entertainment in the children’s area. More than 80 food and merchandise vendors and local community organizations will be participating in the festival. Additionally, several artisans (painters, sculptors, etc.) will be on hand actively working on current projects and discussing their specific art medium. For information on getting involved, or for general information, call (619) 533-7148 or e-mail

.  A complete listing of entertainment and vendors can be found on www.ccdc.com.

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