La Opinión’s owners, the Lozano Family, and CPK Media have announced they are combining forces to form the first ever national Spanish-language newspaper company in the United States targeting the growing Hispanic population. The new company, Impremedia LLC, brings together La Opinión and El Diario/La Prensa, the leading Spanish-language daily newspapers in Los Angeles and New York, the two largest Latino markets in the country.
“Our vision is to create a national group of Latino newspapers that covers issues impacting our community nationally, regionally and locally on a hard hitting and timely basis. We understand very clearly that while we speak one language, we are not one culture, and our newspapers will reflect and respond to the nuances of our distinct communities throughout the country,” said Jose Ignacio Lozano, new vice chair of Impremedia. “In CPK Media, we have found the best partner to form this new company. Together, we will be able to establish an effective platform with national scope for advertisers and marketers who wish to use the power of newspapers to reach the rapidly growing and influential Latino market.”
CPK Media Holdings is the private investment group led by Clarity Partners, BMO Halyard Partners, ACON Investments and Knight Paton Media. The company acquired El Diario/La Prensa in July 2003. “Bringing together the two oldest and most prestigious Spanish-language newspapers offering the greatest reach in the two largest markets automatically makes Impremedia the leading Latino newspaper company in the country,” said Steve Rader, a managing general partner of Clarity Partners and chairman of Impremedia LLC.
“We are particularly pleased to be working closely with the Lozano family, one of the most respected and experienced families in Spanish-language journalism.” The management team of Impremedia is also pleased to name Monica Lozano, current La Opinión president, as the new publisher and CEO of the newspaper as well as senior vice president of Impremedia. “The opportunities this new company presents for La Opinión and its readers allow us to lead on a national level,” said Monica Lozano. “We are going to be able to offer advertisers national reach utilizing new platforms and dynamic promotional programs, and we will continue to be our readers’ most authoritative source of news and opinion.”