February 13, 2004

Senators Seek Latina Business Leaders for Groundbreaking Mexican Trade Mission

Center for International Trade Development Calls All-Women Mission “Historic”

SACRAMENTO — Senators Jackie Speier (D-San Francisco/San Mateo) and Martha Escutia (D-Whittier) announced the first-known trade mission to Mexico targeting Latina entrepreneurs and featuring a 100 percent delegation of women. From March 11-17, 2004, the Senators will co-lead the “Latinas Partnership in Economic Development” Trade Mission to Mexico City and Guadalajara in cooperation with the Center for International Trade Development (CITD).

“Senator Escutia and I are committed to the COTD and to Latina and women entrepreneurs of California,” said Senator Speier. “This unique economic development opportunity will surely enhance economic prosperity between California and Mexico and encourage women business leaders in California to expand their markets through international trade.”

The main objective of the six-day trade mission is to enhance bilateral economic development between Latinas in California and Mexican entrepreneurs. According to Richard Soyombo, director of the CITD, the trade mission will provide Latina entrepreneurs the opportunity to:

 Trade internationally by penetrating the phenomenal Mexican market

 Enhance their existing business operations in Mexico

 Capitalize on bilateral investment opportunities

 Attract Mexican investment to their business

Two briefing sessions will be held prior to the trade mission to help women entrepreneurs better understanding the potential of the Mexican market. The first will take place February 13 at San Francisco’s State Building, followed by another February 20 at Tamayo’s in Los Angeles. Both technical briefings will take place from 9 a.m. to 11 a.m.

“This is an opportunity to build stronger relationships between two dynamic economies and to learn practical ways of doing business in Mexico,” said Senator Escutia. “It also gives us the opportunity to engage in discussions about public policies on many issues that affect both countries.”

Spaces are still available for women business leaders would like to participate in the trade mission. To register, or for more information, call the Center for International Trade Development at 650-553-9071 or 415-773-2144.

“This is an excellent time for this venture,” said Bernardo Mendez, press and trade consul to the Consulate General of Mexico in San Francisco. “President Fox is committed to increasing the availability of business credit for Mexican women who wish to begin or expand their businesses. In addition to the mission’s value in opening up bilateral investment opportunities, this delegation will also help to build important ties and understanding between Mexico and California.”

Return to the Frontpage