August 15, 2003

El Premio De La Gente, Latin Music Fan Awards 2003, Announces Chevrolet as Title Sponsor

El Premio has announced that Chevrolet is the proud title sponsor of the El Premio de la Gente, Latin Music Fan Awards 2003. In addition, it was also announced that the music awards show, which has been produced by Uno Productions for five consecutive years, would be presented from Las Vegas’ Mandalay Bay Resort & Casino on Thursday, October 16, 2003.

“We are thrilled to have Chevrolet, an avid supporter of Latino culture and music, as our title sponsor for El Premio de la Gente, which has become one of the most highly anticipated events in the Latin Music industry,” said Luis Medina, executive producer and founder of El Premio de La Gente. “Between our new venue at the Mandalay Bay Resort & Casino, as well as Chevrolet’s commitment to the title sponsorship, El Premio de la Gente has a new energy that music fans are simply going to love,” said Harry Abraham-Castillo, co-executive producer of El Premio de La Gente.

Tickets to attend the 5th Annual El Premio de la Gente went on sale Thursday, July 31st at the Mandalay Bay Events Center Box Office and all TicketMaster outlets.

“General Motors is proud to support this initiative which encourages the Hispanic community and its contribution to the arts,” said Sonia Green, Hispanic Marketing Director, General Motors. “Since music is at the heart of Latin culture, Chevrolet recognized El Premio de la Gente as a perfect opportunity to reach the Hispanic community.”

“Mandalay Bay is very happy to be the new home of El Premio de la Gente,” said Glenn Medas, Vice President of Entertainment for Mandalay Resort Group. “Las Vegas brings new excitement to every event that comes to our city. That excitement combined with the elegance of Mandalay Bay will take El Premio de la Gente to new heights that will be enjoyed by both our live audience and television viewers around the world.”

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