August 3, 2001

Serralde and Cristina to Perform at the BMI Songwriters Club

LOS ANGELES - Latin music singer/songwriters Serralde and Cristina will be the featured performers at the BMI Songwriters Club at Highland Grounds in Los Angeles on Tuesday, August 21st. Serralde and Cristina will perform special acoustic sets following the open mic portion of the show, which is held from 8 p.m. to 9 p.m. Cristina will perform at 9 p.m. and Serralde will perform at 9:30 p.m. Highland Grounds is located at 742 N. Highland Ave., and this event is free and open to the public. The BMI Songwriters Club is sponsored by Performer magazine.

A native of Mexico City, Cristina came to the States to attend the Berklee College of Music in Boston through a full scholarship. After graduation, Julio Saenz, then General Manager at Warner Mexico, advised her to move to Los Angeles for a career in music. Her brother Mauricio was an A&R executive at Warner music and introduced her to many artists and producers, including Juan Carlos Calderon with whom she has collaborated.

Currently, Cristina composes music for the Mexican Sesame Street series and is celebrating her CD release Cristina on Moon Moosic Records.

Serralde released his debut CD No Hay Na' Mejor (There's Nothin' Better) on Hollywood Records in April and has quickly made his mark in the Latin rock/pop market. A native of Mexico City, Serralde moved to Los Angeles to pursue his musical career, embracing the diverse musical influences of Spanish and English music. Honing his talents as a songwriter and heightening his musical odyssey as a performer, Serralde describes his music as "Acoustic Latin Pop,'" he said. "I mix acoustic guitar with electric guitars, horns, and percussion to give my music a Latin flavor that is hot and emotional. I want people to know that I am a singer and songwriter and that I write about my observations on life, it's about expressing myself and my emotions." Serralde contributed a song to the soundtrack for the film Crazy/Beautiful, starring Kirsten Dunst, in theaters now.

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