April 25, 2003

Second Annual Alcohol and Tobacco-Free Cinco de Mayo con Orgullo Parade and Festival

The San Diego Cinco de Mayo con Orgullo Coalition sponsors the 2nd Annual Cinco de Mayo Parade and Festival, Saturday, May 3, 2003 from 10:00 a.m. to 4:00 p.m. At 10:00 a.m. the parade will start at West Harbor Dr. and Broadway, with the festival at the administration building, 1600 Pacific Highway.

More than 100 floats will participate in parade and festival, which are part of a campaign to restore the true meaning of the holiday. Cinco de Mayo is not a drinking holiday. Cinco de Mayo is about perseverance, family and culture. Outgoing Police Chief, David Bejarano, will be the Grand Marshall of the parade. Alcohol and tobacco-free family celebration is FREE and open to the general public.

The Cinco de Mayo con Orgullo campaign began in California in 1997. Since then, the Campaign has spread throughout the entire state. The San Diego Cinco de Mayo con Orgullo Coalition was established in 2001 to promote the true meaning of Cinco de Mayo, create awareness of the negative impacts of tobacco and alcohol in the Latino community.

The Coalition will also help stop sponsorship and advertisements that demean the Hispanic culture, encourage underage drinking and heavy consumption of alcohol. The Coalition sponsored the first Cinco de Mayo con Orgullo Parade and Festival last year. The event, attended by more than 10,000 people, was held at Chicano Park in Barrio Logan. Organizers anticipate over 30,000 participants at this year’s Cinco de Mayo Parade and Festival.

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