April 3, 2009
Juan Palacios accepts his free Personal Pan Pizza from Patricia Henderson at the Coronado Avenue Pizza Hut he was also congratulated and given a ‘Book It’ All-Star Reader Award for successfully meeting his reading goals during the six months of the Pizza Hut ‘Book It’ reading incentive program. “I feel a little proud” he said “and I’m glad my mom got to see!” Photo by Pete Salisbury
Since 1985, Pizza Hut Restaurants has used the incentive program ‘Book It’ to encourage students to read and now reaches 22 million children each year through their program with more than 200 million pizzas given away.
‘Book It’ is conducted annually in participating elementary school classrooms from October through March each year.
The program is simple. Teachers set a monthly reading goal for each student; those who meet the goal get a certificate they can redeem at Pizza Hut for a free Personal Pan Pizza.
Dr. Carmen Quintana, 4th grade teacher at Oneonta Elementary School in Imperial Beach is a ‘Book It’ fan, saying it encourages family togetherness and provides a tool for persuading children to read “It motivates them and gives them a sense of accomplishment. Pizza Hut is supporting education and establishing a positive community relationship.”
Oneonta School 4th grader Gabriel Abarca-Cardenas’ favorite book is Dav Pilkey’s ‘Kat Kong’ a spoof of the story of King Kong, with cat and mice characters and says “I share my pizza with my brother because his class doesn’t get the coupons.”
Juan Palacios also a 4th grader at Oneonta admits he doesn’t always enjoy reading but “earning the pizza makes it worth it.”
Patricia Henderson from the Coronado Avenue Pizza Hut served Juan his free pizza along with his one topping of choice, pepperoni. She also congratulated him and gave him his own ‘Book It’ All-Star Reader Award for successfully meeting his reading goals during the six months of the program. “I feel a little proud” he said “and I’m glad my mom got to see!”