November 7, 2008
Representatives from Mission Federal Credit Union presented the Sweetwater Union High School District Board of Trustees with a $15,000 check to support the district’s attendance incentive campaign.
Mission Federal Credit Union has been a longstanding partner with the district, but increased their support this year because of the extraordinary efforts the district was making to increase student attendance.
“We know the struggle certain students have in coming to school every day,” said Tricia Link, vice president of community relations. “We applaud your efforts. Our mission is to help you.”
Superintendent Dr. Jesus M. Gandara was grateful for the donation. “I asked for an audience with the leadership at Mission Federal Credit Union,” Gandara said. “I explained that attendance was one of the two top priorities for the district this year. I asked them to step up to the plate, and they hit a home run.”
The Sweetwater District has conducted a youth-oriented marketing campaign that explains to students and parents the importance of coming to school every day. The “[RE] Connect: Miss School. Miss Out. campaign has provided incentives for students with perfect attendance and most improved attendance.
Last year, corporate donors provided more than $9,000 to purchase incentives to give away to students. This year, corporate donors have already doubled their contributions. This month, the school district also received a 1997 Ford Mustang Convertible GT from Tom Moynahan Towing in National City to give away to a junior or senior with perfect attendance. The car will be renovated by students in Southwest High School’s Automotive Technology class.
Board President Pearl Quiñones also thanked Mission Federal Credit Union for the generous contribution. “We can’t do this on our own.Your donation will mean so much to the students in our district.”