February 1, 2008

To Explore ‘Lowrider’ Lifestyle with Livin’ the Low Life

FHM Magazine Model of the Year Vida Guerra to Host SPEED will take viewers into the world of the lowrider lifestyle with its new weekly program Livin’ the Low Life, set to premiere in HD on Feb. 21 at 10:30 p.m. ET.

Throughout Mexican-American communities from East Los Angeles to El Paso, Texas, cruisers have been dropping Chevys to a sidewalk-scraping stance since the late 1930s. By the 1970s, Los Angeles and other cities in the Southwest had combined the cars with lifestyle and fashion, and the lowrider scene was born.

Vida Guerra, born in Havana, Cuba, will host new SPEED program entitled "Livin' the Low Life." The new show from producer Bud Brutsman premieres in February. (Photo: Business Wire)

“I’m excited that SPEED is taking a chance on a Latin-based lifestyle program,” said producer Bud Brutsman, creator of several successful automotive-themed reality shows, including Payback, Overhaulin’ and Rides. “We’ve wanted to do a lowrider show for years... there is an entire culture built around the craftsmanship and respect for automotive art. The entire community embraces the car culture.”

Livin’ the Low Life, hosted by model/actress Vida Guerra, will go deeper into the world of lowriders than any media before it, taking the lowrider and building it into a weekly addiction for anyone who’s wild about super cars and stylish vehicles.

“With Low Life, I’m just being myself... hanging out and having fun,” said Guerra, a Cuban-born model and 2004 FHM magazine model of the year. “If there was something new for me it was that I had to learn about the cars by asking a lot of questions. So, I’m actually speaking for the audience. From my questions I hope that people will learn to appreciate not only the cars but also the people who build them.”

“Up until now, the lowrider lifestyle has largely been underserved on television,” said SPEED VP of Programming Robert Ecker. “This series will provide the community with the spotlight and the platform it so richly deserves, in a format that respects and reflects the vibrant history and impact it has had on the American automotive landscape.”

Guerra adds Livin’ the Low Life hosting duties to a schedule that already includes a busy magazine modeling career, music video appearances with megastars P.Diddy and Nelly, commercial work for a national restaurant chain and an Internet business that receives millions of visitors per year.

In addition, exclusive Livin’ the Low Life long and short-form content will be made available all season through SPEEDtv.com, VOD cable, iTunes video podcasts, mobile phones, cable broadband sites and viral distribution.

SPEEDtv.com will re-launch in widescreen format on Feb. 6.

SPEED is the nation’s first and foremost cable television network dedicated to motor sports and the passion for everything automotive.

From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. Now available in more than 78 million homes in North America, SPEED is among the fastest-growing sports cable networks in the country and, the home to NASCAR on SPEED and an industry leader in interactive TV, video on demand, mobile initiatives and broadband services. For more information, please visit SPEEDtv.com, the online motor sports authority, which re-launches in new widescreen format on Feb. 6.

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