September 15, 2006

The 3rd Annual Viva Laughlin! Salutes Hispanic Heritage Month

Grammy-winning artists La Mafia and Little Joe y La Familia Co-headline Viva Laughlin!

By Minerva Partida

From Oct 6-9, Laughlin will play host to the 3rd Annual Viva Laughlin! a celebration of Hispanic Heritage Month. The four-day citywide festival is presented by the Laughlin Tourism Committee and Las Vegas Convention & Visitors Authority, and is produced by Pochteca Media.

“Viva Laughlin! has delivered more Hispanic tourists and repeat business than we previously thought possible. With a wide variety of entertainment options, it’s clear Viva Laughlin has assisted in making Southern Nevada the #1 tourist destination for Hispanics,” said Kerry Boz, Director of Player Development, Ramada Express and event chairperson.

“It’s an honor to continue our partnership with the Laughlin Tourism Committee and Las Vegas Convention & Visitors Authority for our 3rd Annual Viva Laughlin,” says Mario Cobian, CEO of Pochteca Media. “Viva Laughlin! showcases the best of Latino cultural trends and unites people of all backgrounds.”

This year’s star-studded cast includes two Latin Grammy-winning artists: La Mafia and Little Joe y La Familia.

Norteño heavyweights La Mafia have received Gram-mys for Best Tejano/Mexican-American Performance for their albums “Un Millón de Rosas” in 1997 and “En Tus Manos” in 1998. In 2005, La Mafia won the Latin Grammy for Best Grupero Album for “Para El Pueblo.” Their music is sure to rock the house, moving and grooving the soul of all ages.

Tejano pioneers Little Joe y La Familia won a Grammy for Best Mexican-American Performance in 1991 for their album “Diez y Seis de Septiembre” and have been delighting crowds for more than forty years with their mix of Norteño, Country, Blues and Rock styles.

“Viva Laughlin” is proud to welcome two legends of Latino Soul/Funk – Tierra and Malo. Well-known for its smooth and soulful sounds, Tierra’s music showcases a blend of Rock, Pop, Jazz, R&B and Salsa. They have been named the Best R & B Group by Billboard Magazine. Malo combined Latin Rock and Salsa beats to create a style that is unparalleled and internationally recognized. Their hit song “Suavecito” is a demonstration of the fusion of music that this band has to offer creating a sound that people of all ages enjoy.

Also on the roster for Viva Laughlin 2006 are the twin sisters of Las Florecitas who will perform Tejano, Cumbia, and Norteño styles of music; Ambixion, whose new self-titled album features Rancheras, Polkas, Cumbias, and Tejano flavored country tunes; Mexico Vivo sharing the heritage traditional richness of the Mexican and Latin-American folk dances; trick roper Floreador; Black Jack - singing popular English and Spanish cover songs and DJ Fernando G, who has remixed tracks for such artists like Paulina Rubio and Moenia.

International Cumbia sensations La Internacional Sonora Show are also scheduled to perform this year. Founded in 1992, the band skyrocketed to fame in 1993 with the release of their album Escandalo.

The stunning Miss Hawaiian Tropic Latin Pageant returns for all three nights of Viva Laughlin! Nine Latin beauties from fives states in the Southwest compete in three categories: swimsuit, summersaults, and best tan.

Highlighting some of past years activities and talent were renowned Latino pop music star Cristian Castro, Latino songstress Jennifer Peña, the legendary Freddy Fender, Alex Reymundo and Joey Medina from the “Original Latin King of Comedy”, the beautiful Hawaiian Tropic models, top rank boxing and more.

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