BEVERLY HILLS At the 27th Annual United States Hispanic Chamber of Commerce (USHCC) National Convention & Business Expo, Hilton Hotels Corporation announced that it has become “Founding Corporate Partner” of the Hispanic Hotel Owners Association (HHOA). Hilton received the exclusive sponsorship designation by providing initial funds required for the asso-ciation’s formation and preliminary development.
“From its inception, Hilton Hotels Corporation has been supportive of our vision,” said Angela Gonzalez-Rowe, pre-sident and founder of HHOA. “Their unwavering commitment to this initiative has led to the establishment of a new organization that will offer Hispanic hotel owners, hospitality executives and entrepreneurs an opportunity to play a more prominent role in the ownership and development of hotels. With Hilton’s continued collaboration, HHOA will be the primary resource Hispanic entrepreneurs need to guide them through the steps of hotel ownership.”
The formation of HHOA is a direct result of Hilton’s minority franchise development outreach seminar “Hospitality 101.” The seminar, which educates minority entrepreneurs on the basics of hotel development, was piloted by Hilton and has become a “best practice” in minority franchise development outreach across the industry.
“For several years now Hilton has been actively engaged in educating African American, Hispanic and female entrepreneurs on hotel ownership opportunities,” said Floyd Pitts, senior director, diversity programs for Hilton Hotels Corporation. “We are pleased to support HHOA on its mission and believe our involvement speaks volumes on our commitment to Diversity.”
United States Hispanic Chamber of Commerce president and CEO Michael L. Barrera stated, “We congratulate Hilton Hotels Corporation on its commitment to diversity and its role behind the formation of the Hispanic Hotel Owners Association. We wish them great success in all their efforts to facilitate the participation of Hispanics in the hospitality industry.”