April 28, 2006


The San Diego Cinco de Mayo con Orgullo Coalition and the City Heights Performance Annex team up once again to celebrate the true meaning of Cinco de Mayo during their Annual Alcohol and Tobacco-Free Festival.

Cinco de Mayo is NOT a drinking holiday. Cinco de Mayo is about perseverance, family and culture. Mexican Consul Luis Cabrera Cuarón will welcome participants to this alcohol-free, family celebration, which is FREE and open to the general public. The event is also sponsored by SAY San Diego, the North City Prevention Coalition, the County of San Diego, and the San Diego Public Library.

There will be a Folklórico Outfit contest with a $50 prize going to the best costume. There will also be lots of food and entertainment, including Mariachi music and Mexican folkloric dancing.

WHEN: Friday, May 5, 2006 from 4:00 to 8:00 p.m.

WHERE: City Heights Performance Annex, 3795 Fairmount Ave.


The Cinco de Mayo con Orgullo campaign began in California in 1997. The San Diego Cinco de Mayo con Orgullo Coalition was established in 2001 to promote the true meaning of Cinco de Mayo, which the alcohol industry has turned into a drinking fiesta. The goal of the Coalition is also to create awareness of the negative impact of alcohol in the Latino community and how industry’s advertising specifically targets Hispanic youth.

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